Singapore Straits times stated that Singapore offline store are encourage store to make changes to old tradition selling method.
Mr Cosgrove later told The Straits Times: "Retailers need to think much more about what they can give consumers above and beyond what they're selling."
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https://www.straitstimes.com/singapore/spore-retailers-urged-to-make-shopping-experience-more-fun-and-innovative?utm_campaign=Echobox&utm_medium=Social&utm_source=Facebook&xtor=CS1-10#Echobox=1528899993